The companies’ software-defined production environment integrates Calrec’s ImPulseV virtual DSP with Grass Valley’s AMPP cloud-native live production – with no compromise on quality.
Calrec and Grass Valley have formed a long-term broadcast audio technology partnership at NAB Show 2026. The companies are combining their industry expertise to deliver a software-defined production environment that integrates Calrec’s ImPulseV virtual DSP software with Grass Valley’s AMPP cloud-native live production platform. The deployment will give broadcasters a unified environment for managing live broadcasts.
Bringing together Grass Valley’s strength in video production with Calrec’s broadcast audio expertise, ImPulseV was chosen to improve audio workflows within Grass Valley’s AMPP ecosystem. The partnership is based on the advantages of close integration and orchestration, together with existing applications from well-known broadcast partners, on a single platform. Calrec’s pathway into AMPP OS will start with AMPP Control integration and evolve towards running a native ImPulseV application on AMPP.
In particular, the collaboration strengthens AMPP’s audio capabilities alongside its video production workflows, creating a single platform for high-end live productions. The partnership aligns with the industry’s direction toward software defined production, open standards and collaboration as the drivers of innovation. As hybrid workflows continue to develop, the partnership gives broadcasters the confidence to define and scale their own infrastructure requirements, and to utilise their resources more fully.
Innovation, People and Technology
Sid Stanley, Managing Director at Calrec said, “We are delighted to be partnering with Grass Valley, an organisation that shares our belief that innovation, people and technology define the future of our industry. In today’s fast-moving production landscape, strong solutions and trusted collaborations are more critical than ever.
“Our virtual ImPulseV technology, combined with the Grass Valley’s AMPP Ecosystem, creates a powerful proposition, uniting solutions to give broadcasters the freedom to build, scale and adapt without compromise. This marks the next evolution of Calrec’s strategy, empowering our customers with true choice, flexibility and control in a software-defined world.
“As our industry transforms, the need for agile, scalable, future-ready solutions has never been greater. Together, Calrec and Grass Valley are setting a new standard that combines cloud, virtualisation and multi-vendor integration into one continuous ecosystem for agile production. The introduction of ImPulseV into this ecosystem is a key milestone. Broadcast teams can deploy everything from micro-control rooms to global production environments with speed and precision.
“Infrastructure can be shaped around requirements, not the other way around. In other words, this announcement is not only important for today, but a meaningful step towards the future. Both Grass Valley and Calrec are deeply committed to continuous innovation and investment. In a fast moving world, standing still is not an option.”
Grass Valley’s Chief Product Officer Adam Marshall commented, “With the integration of Calrec’s ImPulseV into AMPP, we are extending the power of software-defined production with tier-one audio workflows. Media organisations can now deploy premium audio capabilities in a fully software-defined environment while maintaining the quality, responsiveness and familiar operator control expected for high-value live production. Whether on-prem, in the cloud, or across hybrid environments, it all operates within a single, unified platform.”
Maintaining Quality and Latency
As media organisations prepare to consolidate their technology stacks and reduce operational complexity, audio has remained one of the most challenging workflows to virtualise in ways that do not compromise quality, latency or the operator experience.
The cohesive Calrec ImPulseV and Grass Valley AMPP integration is designed to meet these challenges through common orchestration and shared control. With its scalable infrastructure, broadcasters can make the most of cloud and on-prem flexibility, now and in the longer-term, by aligning elastic resources to live production demands.
“As part of giving broadcasters wider flexibility in how and where they deploy their audio production, they do not face a choice between functionality, quality and control,” Sid noted.
More Options for Virtualisation
Calrec’s ImPulseV establishes flexible workflows across COTS hardware, public and private cloud, existing processing hardware and distributed resources, contributing to an efficient, flexible hybrid production environment. ImPulseV is part of Calrec’s Ecosystem, powered by True Control 2.0, which unifies the company’s control surfaces with remote production features. Broadcasters can then use True Control 2.0 to manage up to five Calrec consoles or processing cores simultaneously.
By integrating ImPulseV with AMPP, broadcasters gain flexibility as they manage their assets. One control surface can adapt – without loss of quality – to local, cloud and remote productions.
Both ImpulseV and AMPP are making OpEx based deployment models available in order to expand event coverage options for broadcasters. The integration delivers audio capabilities that scale, without resulting in undue complexity for the operator.
Calrec and Grass Valley are both exhibiting at NAB Show2026. The integrated ImPulseV and AMPP workflow will be demonstrated on the Grass Valley stand. calrec.com www.grassvalley.com
