Ease Live graphical overlay technology is the foundation for interactive live viewing experiences across streamed sports and entertainment, and enables precise, context-aware advertising.
Ease Live, an Evertz company based in Norway, has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interactive live viewing experiences across streamed sports and entertainment. The technology ensures that the interactive data remains accurate and in sync with the stream at all times – regardless of device or platform – so that stats, quizzes, polls, replays, sponsor graphics, contextual advertising and other on-stream elements align precisely with the live action.
The patent (No. 12,556,777) marks a significant milestone in the company's ongoing efforts to bring new kinds of fan connections to sports viewing. It reflects Ease Live's innovative work over the past decade delivering accurate, scalable interactive overlays to millions of viewers for some of the world's leading sports leagues, broadcasters and streaming platforms.
Aligning Data and Graphics with Viewing
"This patent reflects years of innovation and close collaboration with our partners across the global sports and live streaming ecosystem," said Kjetil Horneland, CEO of Ease Live. "In solving one of the core challenges in streaming interactivity – ensuring that data and graphics always match the moment being watched – it underpins fan engagement and creates new commercial opportunities for content owners, broadcasters and rights holders."
With this patent, Ease Live strengthens its position as an innovator in interactive video technology, as the industry continues to evolve towards more personalised, engaging and monetisable streaming experiences.
Ease Live's system enables continuous interactivity across web, mobile or connected TVs whether audiences are watching live, on delay, or pausing and resuming the stream. By combining real-time data and viewer-controlled features, Ease Live transforms passive viewing into dynamic engagement. At the same time, it opens effective new revenue opportunities through accurately timed hyper-contextual advertising and sponsorship tied to key game moments.
The Stream Becomes the Interface
Encompassing sports including basketball, baseball, ice hockey, football, tennis, padel and motorsport, Ease Live creates an interactive environment where the stream itself becomes the interface. As a three-pointer drops, a home run is hit, a goal is scored, or a match point is won, real-time overlays appear natively over the video – enabling interactive features without interrupting the action.
Built on its patented graphical overlay technology, the Ease Live platform gives fans the chance to explore deeper layers of content, jump to instant highlights, or engage with polls, trivia and other real-time features directly on-screen. These high-intensity moments become premium revenue opportunities, with context-aware ads directly integrated via the overlay – while preserving a clean, immersive viewing experience. www.easelive.tv
