Ross Video’s and HighField AI’s partnership simplifies graphics creation for news and sports production teams, moving from story to on-air graphics faster while maintaining workflows.
Ross Video and HighField AI have formed a partnership designed to simplify graphics creation for news and sports production teams. The integration enables broadcasters to move from story context to on-air graphics faster, while maintaining brand consistency and the workflows operators are already using.
The two companies note that many broadcasters are regularly facing pressure to produce more content across more platforms, even with smaller teams. Their integration introduces AI-assisted graphics generation inside existing workflows, thereby reducing manual production steps while keeping operators in control.
Instead of AI tools that force broadcasters to rebuild their operation, Tehseen Akhtar, Senior Director of Product Management at Ross Video said that their teams need intelligent tools that support the workflows they already rely on.
HighField AI analyses story context within the Ross Inception Newsroom Computer System and identifies the appropriate Ross XPression graphics templates. It then assists in generating production-ready graphics by assembling relevant content, including text, quotes, visuals and data, while applying editorial and branding rules. Content assets can be retrieved through Ross Streamline web-based MAM system and online video editor, with graphics rendered and deployed through XPression.
The Streamline Pro web editor operates in a step between the Streamline MAM project and a traditional craft editor like Premiere Pro or Edius X. For news and sports production teams, the workflow accelerates the creation of graphics such as lower-thirds, matchup screens, player profiles and full-frame visuals, helping production teams deliver more effective storytelling while still keeping up with live production.
Ross Video and HighField AI will demonstrate the integration at 2026 NAB Show. “HighField AI turns story context into production-ready graphics in a few seconds,” said Ofir Benovici, CEO and Co-founder of HighField AI. “The collaboration with Ross introduces a conversational workflow for live production, making graphics creation as simple as asking for what you need.
“For instance, when a producer requests a matchup graphic or player comparison, the system builds it instantly using the broadcaster’s own templates and assets. With HighField AI, production teams can create graphics faster, maintain consistency and keep full brand control, without changing how they work.”
The initial integration focuses on Ross XPression, Inception and Streamline, with Ross Video and HighField AI planning to expand AI-assisted workflows across additional Ross production tools in the future.
Ross Video and HighField AI will demonstrate the integration at 2026 NAB Show. www.rossvideo.com
