Limecraft’s updates for its cloud-based video production platform focus on timelier workflows, accessibility and managing production away from the studio with a new mobile app.
Limecraft develops a cloud-based video production platform and collaborative tools for production companies and content agencies. Their platform supports the broadcast media supply chain and content delivery, and has recently received the first in a series of eight major platform updates for 2025. This release will focus on simplifying workflows, accessibility and managing production away from the studio with a new mobile app.
Delivery Deadlines
A key feature of this release is the introduction of Delivery Due Dates to the delivery process. By setting precise deadlines, producers and distributors can cut the time between order and fulfilment to a minimum, making sure that content reaches its destination on schedule and in original condition.
As well as supplying files, content delivery is about accurate exchange of metadata, tracking ancillary files, and automating quality control across stakeholders. Limecraft’s Delivery Workspaces is a content portal jointly operated by producers, broadcasters and third party service providers as a way of assuring transparent, reliable, timely order fulfilment and servicing.
Until now, Limecraft’s delivery workspace lacked timing features or due dates. Tracking deadlines required external management. This new release includes a Due Date feature that can be attributed to an entire workspace – for instance, all deliverables requested - or only to specific deliverables. As a result, with a single click, users can pull up a list of impending or overdue deliverables. Upon activation, they become visible in the various overviews, and may be used when searching for content assets with specific Due Dates.
Subtitle Compliance
As media companies today face greater compliance demands, Limecraft’s new update now aligns automatically with the European Accessibility Act (EAA). With improved subtitling conforming and precise offset controls, producers can meet accessibility requirements without manual work. Limecraft’s May 2024 update improved subtitle files import, including time-code offset and frame rate correction. However, to serve in more complex cases, they have now added extra flexibility in the correction capabilities.
Limecraft Mobile App
Frame rate mismatches occur when the time-code of the subtitle file and of the media file have a different frame rate. For example, if a subtitle file was created at 24 frames per second but an updated version of the video plays at 25 fps or 30 fps, the timing will gradually drift out of sync, because frames-per-second determines how time-codes are calculated.
Timecode offsets may also affect synchronisation. Some subtitle files are anchored to a specific time in the video, while others use relative time-codes, starting from zero. If the media file has a pre-roll, an advertisement or an altered starting point, the subtitles risk appearing too soon or too late. To avoid offsetting manually, Limecraft now features automated offset tools.
Different subtitle formats also handle timing in different ways - SRT files use timestamps in milliseconds, while EBU STL files use frame-based timing. Converting between these formats may lead to rounding errors or inconsistencies in subtitle appearance, again causing drift over time.
“Compliance with accessibility standards is no longer optional, and our latest update simplifies the process for media companies,” says Nico Oorts, Head of Product at Limecraft. “We want to make content delivery and accessibility simpler, ensuring that every piece of media reaches its intended audience without barriers.”
Premiere Pro Panel
Limecraft’s Panel for Adobe Premiere Pro makes automated transcription, translation and subtitling immediately accessible to Adobe users via a panel that acts as remote control of what happens on Limecraft. The developers continue to enhance it for wider use, most recently by adding a version for download directly from Limecraft. Upload of sequences now allows the user to define the desired quality and to set the clip name, and users can configure the sort order of items in the panel.
Limecraft Mobile App
Finally, the new Limecraft Mobile App places production management tools directly onto the iPhones and Android phones of content creators. The app allows users to review, approve and share content – the primary core workflows – thereby overseeing projects from anywhere, to speed up turnaround times and increase collaboration. www.limecraft.com
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