WRC Promoter adopted the Moments Lab Cloud Media Hub and Live Asset Manager, based on its MXT-1.5 multimodal AI indexing system to manage the FIA Rally Championships archive.
WRC Promoter GmbH is responsible for commercial aspects of the FIA World and FIA European Rally Championships, as well as the FIA World and FIA European Rallycross Championships. WRC Promoter is making significant updates to the way it manages, accesses and shares its race coverage and extensive archive. The changes affect content creation, reuse, repurposing and distribution.
After forming a partnership with AI and video search software developer Moments Lab, WRC Promoter has adopted the Cloud Media Hub and Live Asset Manager platform, developed by Moments Lab and based on its MXT-1.5 multimodal AI indexing system. From the cloud through a web browser, the Live Asset Manager schedules, captures and records live streams from, while Media Hub accesses, stores, manages and shares the live and archived content.
The deal includes 550TB of archive retrieval and metadata reconsolidation – that is, recognising the relationships and dependencies between disparate systems that can be consolidated into a corporate description and classification. This approach also serves to centralise the organisation’s heritage in a single platform and makes it searchable from anywhere.
Using Live Asset Manager and live photo ingest, WRC Promoter schedules the capture and recording of race livestreams from contributors such as NEP, RedBull Media, Tata Communications and photographers, helping content teams to clip highlights in real time. MXT-1.5 detects and indexes all race elements, making the footage searchable.
This capability speeds up production workflows, and sponsors and partners can access their chosen race moments through Moments Lab’s automatic Collections feature. WRC Promoter can analyse and classify videos depending on subject matter and set up dynamic Collections for access to specific types of content.
In contrast to conventional AI, which labels everything it sees, MXT-1 describes events and sequences in a video, in ways that the content creators prefer to search for it. For instance, instead of scrolling through a transcript, MXT-1.5 can automatically highlight sound bites in a video, and group all related shots into editorial sequences.
Users can structure their own data with Moments Lab's Thesaurus and Taxonomy, tools that keep the knowledge base and data models current and up-to-date. Semantics make logical associations between concepts so that, instead of searching by tag, videos can be broken down automatically into editorial sequences that are indexed and made searchable. With this approach, it's also possible to eliminate human bias and adopt a standardised way of indexing media.
"Our archive dates from 1979. Centralising it on the Moments Lab platform, and making it easier to access and search with AI, significantly reduces our research time and leaves more time to create and manage rally highlights, news packages, clips and social media content,” said Florian Ruth, senior director content and communications at WRC Promoter.
Moments Lab’s other sports clients include Bundesliga champions Bayer 04 Leverkusen, 1. FC Köln, UTMB Group and the French Federations of Football, Basketball and Rugby League. This collaboration with WRC Promoter is their first client in the motorsport industry.
Moments Lab will be showing its suite of AI and cloud-based products, powered by the latest version of its AI indexing model, at IBC2024 in Amsterdam, 13-16 September. www.momentslab.com
