Bitcentral’s cloud-based Fusion Gateway helps to ease the adoption of artificial intelligence (AI) tools into media asset management (MAM) systems as media libraries grow larger.
Bitcentral’s new cloud-based Fusion Gateway helps to ease the adoption of artificial intelligence (AI) tools into media asset management (MAM) systems. As media libraries grow larger, managing them has become more complex, expensive and time-consuming. For users of the Bitcentral’s applications for broadcast and digital video, Fusion Gateway opens opportunities for content discovery, automation and greater efficiency.
Fusion Gateway directly integrates third-party AI tools that simplify asset management processes, with Bitcentral’s existing content production and distribution workflow. By adopting new tools that automate repetitive tasks and improve speed and output, users can focus on their main task – creating, distributing and monetising high-quality video.
Among Fusion Gateway’s features is AI-driven content enrichment, including the use of AI algorithms to enhance metadata, automate tagging and improve content discoverability. Examples are identifying key moments in live streams or suggesting relevant assets, which can improve the efficiency of media workflows.
It can also help users customise workflows that incorporate AI services such as speech-to-text transcription, facial recognition, sentiment analysis and object detection. Fusion Gateway adapts to a variety of specific use cases, from news production to sports highlights.
Fusion Gateway natively connects with Bitcentral’s Core News news production software, giving users an efficient way to access AI-powered content enrichment from directly inside their existing collaboration environments.
As a cloud-native product, Fusion Gateway scales to accommodate growing media libraries and changing demands. Users can choose from a range of AI providers and APIs, maintaining flexibility and adaptability in a rapidly changing field.
As well as advantages such as discovering valuable assets in their content libraries, revealing new insights and automating repetitive tasks, this approach to AI may be a way for media organisations to exert more control over how AI tools affect their day to day work. bitcentral.com
