RED Digital Cinema will be acquired by Nikon Corporation signifying an eventful period of collaboration for the professional filmmaking sector.
RED Digital Cinema will be acquired by Nikon Corporation. The agreement with Nikon, reached with RED's Founder Jim Jannard and President Jarred Land, signifies an exciting period of collaboration for the professional filmmaking sector.
This strategic partnership brings together Nikon's extensive history and expertise in product development, know-how in image processing, as well as optical technology and user interface, with RED's revolutionary digital cinema cameras and award-winning technologies.
For over 17 years, RED has been at the forefront of digital cinema, introducing products such as the original RED ONE 4K and 8K V-RAPTOR X, powered by RED's proprietary REDCODE RAW compression. RED's contributions to the film industry earned a Scientific and Technical Academy Award, and their cameras have been used on Oscar-winning films. RED is the choice for numerous Hollywood productions and is admired by directors and cinematographers worldwide for its commitment to innovation and image quality optimised for filmmaking, documentaries, commercials and video production.
This acquisition marks a significant milestone for Nikon, combining its rich heritage in professional and consumer imaging with RED's innovation. Together, Nikon and RED say they are poised to change the professional digital cinema camera market, promising an eventful future of product development that will continue to push the boundaries of what is possible in film and video production. www.red.com
