Oranda handled remote production between its facility in Singapore and events in China, customising feeds to broadcasters and rights holders across Asia at low-latency and high quality.
Media production company Oranda in Singapore, specialists in live sports events, covered Harbin 2025, a major event held in February at the Harbin International Sports Centre located in the capital of Heilongjiang, China’s northernmost province.
Oranda handled the production remotely through its production facility in Singapore, managing video feeds to broadcasters and rights holders across Asia. Their remote infrastructure needs to facilitate efficient content regionalization and distribution for these partners, and to ensure low-latency, high-quality and cost-efficient content delivery, making the most of audience engagement for one of the region’s most exciting winter sports events of the year.
Ingress and egress of the video feeds was managed via Net Insight’s Nimbra 400 devices. Alongside the hardware setup, Oranda used Net Insight’s Nimbra Edge cloud networking platform for video distribution. Designed to handle live sports, Nimbra Edge is used to create, network and monitor media flows in a dynamic, scalable environment.
Greater Scale, Less Complexity
As a hyper-scale network – that is, able to scale accordingly as demand is placed on the system – Nimbra Edge is built to reduce IP network complexity, using cloud infrastructure to scale elastically without changing the underlying infrastructure.
It also means content can be targeted more effectively by allowing clients to customise the feeds that will better engage the audiences of their particular businesses. Any vendor platform can be connected from any location, with any format and protocol. Meanwhile, service monitoring and analytics can be placed on all feeds, at every point, to help Oranda maintain efficiency.
“Net Insight’s solution was instrumental in our ability to produce this event remotely and at high quality,” said Floris Molijn, CEO | Managing Director at Oranda. “Their reliable and low-latency transport ensured that our production teams could operate with full confidence, no matter the distance. With Nimbra, we achieved the flexibility and efficiency that are essential for live sports broadcasting.”
Unmanaged Internet Links
Nimbra 400 devices are designed specifically for internet applications and, therefore, for flexibility, natively supporting both AVC and HEVC video encoding and decoding, compressed video over IP and ASI and an open approach to IP networking. These features make Nimbra’s lossless media transport possible over unmanaged internet links. Using re-transmission and media protection techniques, Nimbra can manage network outages without impacting transported content.
Its 1 RU form factor also means the Nimbra 400 fits fairly easily into Oranda’s remote site. To facilitate content movement anywhere, it comes with native support for RIST, SRT and Zixi, plus Net Insight’s proprietary Edge Connect software. Encryption and firewall are integrated, reducing the need for further third party equipment on site.
Expanding Cloud-Based Strategies
For Net Insight, securing this order for Nimbra 400 and Nimbra Edge, marked another step in its strategic initiative to increase the share of sales of unmanaged network services. Oranda’s order value at this point is fairly modest, but it represents recurring revenue with the potential to grow over time based on usage. Because Nimbra Edge works with any cloud provider and can be deployed on premises or in the cloud, Oranda has various options into the future.
“We are pleased to support Oranda and the delivery of such a prestigious sporting event with solutions that are designed to meet the demands of live sports, ensuring audiences receive the best possible viewing experience,” said Crister Fritzson, CEO of Net Insight. “This project aligns with our strategic focus on expanding cloud-based solutions, enabling more flexibility, scalability and cost-efficiency for live sports.” netinsight.net
