DMW Awards Partner

15

Projective Strawberry Skies for Multisite Post-Production

projective.io

Category Playout

Projective’s post-production collaboration platform, Strawberry, offers intelligent project management, sharing, and comprehensive search capabilities. The recently launched Strawberry Skies (March 2024) extends these features with secure cloud access, fully hosted by Projective, enabling flexible and secure collaboration from anywhere. "For years, running post-production in the cloud has been challenging due to editorial latency issues," says Derek Barrilleaux, CEO of Projective. "Skies’ intuitive workflows and real-time cloud editing support finally make cloud-based post-production viable."

In September 2024, Projective added its Multisite project architecture to Strawberry, set to transform global post-production workflows. The solution automates project workflows across multiple sites, maintaining consistent structure, access control, and metadata. It provides a universal framework for projects, whether they're cloud-based or on-premise, enhancing security, minimising costs, and optimising resources.

The Multisite functionality enables global companies to unify post-production workflows across locations and efficiently manage project flow. Teams can handle cloud and physical infrastructure, implement follow-the-sun workflows, and maintain project consistency via a single interface or automation tools. Strawberry Multisite offers a comprehensive view of projects and assets, ensuring global content visibility.

This framework empowers companies globally to orchestrate creative work seamlessly across their organisations, directing tasks to available resources while maintaining structure and security. Its application-independent nature benefits all creative applications, not just video editing. With storage independence, customers can choose the best production storage for their needs, now and in the future, unifying cloud and physical storage as required.

The implementation of this framework greatly reduces TCO by maximising resource utilisation and minimising waste. Centralised project management enhances engineering efficiency, while creative teams enjoy flexible working conditions without delays. This leads to improved content security and faster project turnaround times.

Strawberry Skies, with its Multisite functionality, sets new industry standards by enhancing efficiency, security, and scalability. These innovations help businesses overcome geographical and operational barriers, fostering creativity and innovation to meet the demands of modern post-production work.

The solution has seen success both inside and outside the broadcast industry, extending to non-media companies like travel giant TUI and social media agency Mawave, who have implemented Strawberry to significantly increase their creative output. TUI leveraged Strawberry Skies to move away from physical data centres and unify their creative services in Belgium and the Netherlands, thus launching faster marketing campaigns. Similarly, Mawave has implemented Strawberry Skies to reduce inefficient processes by as much as 800 hours per month, freeing up their teams to focus on creating compelling content. These examples show how Projective’s latest solutions are helping organisations of all sizes across multiple industries optimise their creative processes.

We believe Projective’s latest offering is a strong contender for the Digital Media World Awards for its significant contribution to advancing global post-production collaboration and driving industry progress.

Additional information:
- https:/projective.io/mawave-drives-efficiency/
- https:/projective.io/tui-global-accessibility/
- https:/projective.io/strawberry-skies/