AYOZAT TV faced ad inventory and campaign challenges using their in-house system, and chose Synamedia Iris to integrate advertising campaign management, decision making and reporting.
AYOZAT operates a live and on-demand streaming service, AYOZAT STREAM, as an entertainment hub for its users. It delivers a range of entertainment categories such as movies, series, live TV, music, radio, podcasts and live pay-per-view events.
AYOZAT faced challenges managing their ad inventory and campaigns using their existing in-house system AYOZAT TLC, and chose Synamedia Iris to integrate comprehensive advertising campaign management, decision making and reporting. Using Synamedia Iris, AYOZAT can now pursue new monetisation opportunities, and at the same time serve viewers more targeted, relevant ads.
With the Iris Ad Manager, Synamedia has removed various friction points, giving AYOZAT better control of their campaigns and allowing them to optimise campaign performance on-the-fly by adjusting campaign parameters to better meet business goals, all based on consistent measurement.
Integrating with AYOZAT TLC
As well as reaching viewers based on audience segment data, Iris enables Ayozat to target ads to specific channels, apps, services, viewer devices, locations, times or contextually based on viewing behaviour and content metadata, including anonymised first party data.
Umesh Perera, CEO at Ayozat said, "We chose to partner with Synamedia because we wanted to integrate addressable advertising into our own AYOZAT TLC distribution system and technology stack in order to strengthen our ad revenue capabilities.”
AYOZAT TLC’s layered architecture runs, stores and distributes different market sectors. It encompasses regular functions like ingest and transmission, data storage and consumer payment, with cloud hosting, CDN and global private networks, plus satellite, cable and terrestrial delivery. It also has its own code framework, devops infrastructure and application layer.
AYOZAT’s media ecosystem ingests source data or media, processes it and then delivers content to users on any traditional or online network through their dedicated CDN, with monetization. Currently, AYOZAT TLC powers, distributes and monetizes both AYOZAT’s and its clients’ media catalogues, live sport, TV channels, music, VOD platforms and media streaming services. It can also be used to create new TV channels and streaming platforms for live TV and VOD.
Global Cloud SaaS
“Integration with AYOZAT TLC has been straightforward and quick,” said Umesh. “It has opened opportunities for new joint products using applications and workflows contained within AYOZAT TLC."
Streamers like AZOYAT can deploy Synamedia Iris as a global cloud SaaS that can work with nearly any CDN, app or player. Using Synamedia’s client libraries, users can generate IAB-standard Open Measurement compliant metrics for ad viewing quality and verification.
Suitable for FAST, AVOD or live OTT services, ad targeting can be based on contextual and addressable parameters that use time, location, device, content metadata or demographic data to deliver relevant campaigns with a favourable return on investment.
Umesh said, “We're now confident our advertising proposition will attract local, regional and global brands to our platform and look forward to continuing our partnership with Synamedia."
Guy Southam, Senior Director of Advanced Advertising at Synamedia commented, "We are delighted to have the opportunity to work with such a nimble, digital first business. We've integrated and deployed Iris across AYOZAT's advertising ecosystem including FAST channels, AVOD, CTV apps and OTT and, owing to Iris' modular architecture, AYOZAT have the flexibility to quickly add new features as their needs evolve." www.synamedia.com
